HDC Shilla Duty Free Builds Platform Connecting Healthcare and Shopping with GIU

[News Tomato Reporter Lee Ji-yoo] HDC Shilla Duty Free announced on the 10th that it officially signed a business agreement focused on a marketing partnership with the Japanese marketing agency GIU.

Under the strategic marketing design of GIU, this agreement took place with the attendance of representatives from HDC Shilla Duty Free and affiliated hospitals, including Ruho Plastic Surgery, SH Plastic Surgery, Eleve Clinic, and Blanche Dental Clinic.

From left in the photo: third, Team Leader Kim Eun-seop of HDC Shilla Duty Free; fourth, CEO Kim Min-sung of GIU. (Photo = Shilla Duty Free)

The duty-free shop explained that this agreement, which proposes a new business model combining duty-free shopping and medical services, is significant as it marks the beginning of building a platform that connects shopping with medical tourism. Under the agreement, HDC Shilla Duty Free and its partner hospitals are expected to simultaneously attract foreign patients and improve tourist satisfaction.

An official from HDC Shilla Duty Free stated, "We have formed a task force (TF) to prepare for this year's license renewal review and intend to continue operating the duty-free business."

Reporter Lee Ji-yoo emailgpt12@etomato.com

Source: News Tomato https://www.newstomato.com/ReadNews.aspx?no=1250494