GIU Partners with Shilla I'Park Duty Free to Build a 'Global Platform Connecting Healthcare and Shopping'

On the 9th, GIU Co., Ltd. signed an official strategic partnership with Shilla I'Park Duty Free.

This agreement was attended by Blanche Dental Clinic, Eleve Clinic, SH Plastic Surgery, and Luho Plastic Surgery, as well as the Vietnamese influencer couple Kem and Kim Do-hoon, who have 9 million followers, to mark the beginning of building a platform that connects global medical tourism and shopping.

Shilla I'Park Duty Free offers world-class luxury brands and a diverse shopping experience, establishing itself as a premier duty-free shopping destination representing Korea. It provides a convenient shopping environment for foreign tourists, and through this cooperation, it is strengthening customized shopping benefits targeting medical tourists. In particular, with the growing global demand for medical tourism, cooperation with hospitals is attracting attention as a new customer acquisition strategy.

GIU Co., Ltd. is a global influencer marketing company that promotes Korean medical and beauty services through eBay Japan's Qoo10 (Kbrandtour Mall). Through this agreement, it plans to expand its medical tourism and shopping platform not only to Japan but also to various countries such as Vietnam and Mongolia. In addition, GIU is planning and mediating additional marketing strategies to maximize synergies between hospitals and duty-free shops, while expanding Kbrandmall in the global market.

This agreement is a new business model combining medical services and duty-free shopping, and is expected to simultaneously improve the attraction of foreign patients and the shopping experience of tourists.

Min-sung Kim, CEO of GIU, who oversaw this agreement, stated, “Hospitals will establish a stepping stone to expand the attraction of foreign tourists, and duty-free shops plan to strengthen customized shopping benefits for medical tourists and expand their global marketing network,” adding, “By sharing mutual customers and providing complex services combining medical tourism and shopping, we expect to further enhance our competitiveness in the global market.”

He further added, “This agreement ceremony is evaluated as an important milestone where the two industries of medical care and shopping meet to create a new market, and it is expected to establish itself as an innovative model in the global medical tourism industry.”

View all articles by Dong-shin Kwak

Source: Live News http://www.livesnews.com/news/article.html?no=46792